These insights were shared by Lucy Brazier during the recent iBabs webinar, The Dynamics of Organising Meetings. According to Harvard Business Review, executives spend approximately 23 hours per week in meetings, and unfortunately, half of that time is considered wasted. This sobering statistic highlights an urgent need for organisations to rethink meeting management. Crucially, the power to transform this costly inefficiency lies with one person—the executive assistant. Lucy Brazier OBE, author of the award-winning Modern Day Assistant and CEO of Marcham Publishing, champions the idea that assistants are the ultimate guardians of executive productivity. This article will explore practical insights...








